Saturday, 17 September 2016

IRON LADIES FOR INDIA'S FREEDOM

IRON LADIES FOR INDIA'S FREEDOM

History has witnessed many women with exceptional bravery and intelligence, who walked shoulder to shoulder with men of their times. Let us remember women of the freedom movement era, who fought bravely for their country and contributed towards the achievement of independence of the country India. They are still a source of inspiration to not only women but to all.

Kittur Rani Chinammma

She is regarded as one of the bravest women in Karnataka even today.She was the queen of a princely state of Kittur in Karnataka who led an armed rebellion in 1824 against the British. She was eventually arrested in the end of the rebellion but even today, Chennamma’s legacy and the first victory of war are still commemorated in Kittur from 22nd–24th October,  in the Kittur Utsav. She became a symbol of one of the first resistances against the British in the Independence movement. Her statue was unveiled in the Parliament House complex in 2007.
Savitribhai Phule

One of the pioneers of women’s education in India during the British rule, even after being subjected to insults and rebuke, she continued in her endeavour to provide education for the girls and the women of this country in the middle and the later parts of the 19th century. Seen as a major social reformer in British India, she, along with her husband, founded the first women’s school in India at Bhide Wada, Pune in 1848. She always fought for women rights and even for those who were considered untouchables in those times.

Begum Hazrat Mahal

She was a brave figure of the National Uprising of 1857, the First War of Independence. She took control of Lucknow during this Uprising and declared her son as the King of Oudh. On 10 May 1984, the Government of India issued a commemorative stamp in honour of Mahal. She has also been named as the ‘Lakshmi Bai’ of Awadh due to her strength and valour, shown during the 1857 mutiny.
Rani Lakshmi Bai of Jhansi

She is an epitome of strength and courage displayed by a woman. In fact, her bravado is often attributed to the iconic picture of the Rani fighting the British in the battlefield with her son, Damodar Rao tied to her on the horseback. She was the Maratha queen of Jhansi, who resisted the British and even defied the Doctrine of Lapse, according to which the British rulers refused to accept her adopted son Damodar as the legal heir. Between 1857-58, she resisted the British from taking control over her kingdom of Jhansi.

Bhikaiji Cama

She is best known for inspiring and revolutionary speeches, advocating gender equality in both India and abroad. Many revolutionary literary works were produced by her and she gave a number of fiery speeches of a nationalist hue before enthusiastic audiences. She was a stalwart who took the issues of the subcontinent to foreign and tried to get the world’s attention on the issues plaguing the Indian nation. On 22 August 1907, at the International Socialist Conference in Stuttgart, Germany, Cama raised and unfurled what she called the “First flag of Independence”.

 Kamala Nehru

An eminent freedom fighter, besides being the wife of the first Prime Minister of India Pandit Jawaharlal Nehru, she actively took part in the Swadeshi movement and arranged for the burning of foreign goods as a mark of protest against the Empire. Spent a large part of her time in Gandhiji’s Ashram, trying to imbibe the ideals of Gandhi-ism. She was a major force behind the Non-cooperation movement in 1921. In fact, during her lifetime and even later on, she was addressed to as JL Nehru’s wife more than anything else. Despite being under the constant shadow of India’s one of the most popular leaders, she carved a niche for herself by encouraging women’s groups to participate in the freedom struggle and also went to jail twice under the British rule.
Sarojini Naidu

The ‘Nightingale of India’, was a spirited freedom activist and a poet, who took part in the Civil Disobedience movement of 1930-34. She even went to jail with the likes of MK Gandhi and others of the Indian National Congress in British India. She joined the INC in the wake of the partition of Bengal in 1905. Became the first woman governor of independent India. Her collection of poems are still considered as important Indian writing in English, even though many consider them to be of mediocre literary content. She was given the Kaisir-i-Hind medal by the British government for her work during the plague epidemic in India



Sucheta Kriplani (Mazumdar)


She came into the forefront of the freedom struggle during the Quit India movement in 1942. Played a role in allaying communal tensions during the partition riots in 1946-47. She was a part of the subcommittee that drafted the Indian Constitution. She was also the founder of All India Mahilla Congress, which came into existence in 1940. Post independence, she was involved actively in public life and Indian politics.She was the first woman Chief Minister in India and served a term between 1963 to 1967 in the state ofUttar Pradesh.

Monday, 18 July 2016

HOW TO ENJOY YOUR SUCCESS FULLY



Going through a process or activities is one kind of joy, achieving the result in desired term is another. We generally associate joy exclusively with the final outcome. Playing a tennis or a football is a joyful activity while wining is another kind.

Why should we want the joy and sense of fulfillment we get from winning? An exclusive concern with only winning sucks the life out of games.

We have desires. We make our best effort to fulfill it. But we should make sure that we enjoy the best efforts made too rather than it’s only fruits.

There are those who make efforts and remain tense unless they achieve the desired result. They exhaust themselves, loose energy and some precious moments of life and surroundings while performing the activities and enjoy only after winning. I feel this is not correct. Joy is a continual sense or a feeling of wining at last. 

For example when you decide that you will be happy only when you become the director of your company you are working for. Then you are postponing the moment of your happiness to a point in the future. You will be happy only when you attain that position.

In so many engineering/science projects with completion date of 2-3 years, engineers &scientists enjoy and celebrate all major milestone activities and also celebrate the final activities on completion of the projects. Celebration and enjoyment in process rejuvenate you for your next activities and successful completion.


Failure is a fact of life. In some we win and in some we lose. Therefore let us enjoy our efforts too rather than enjoying only the outcome.

Tuesday, 12 July 2016

THERE IS NEITHER BAD NOR GOOD, ONLY LOVE!




Should we not observe not only our lives but also what is going on around us?  ­The conflict, the violence, the despair, the sorrow, the meaningless existence that one leads. And to escape from that we resort to all kinds of sectarian beliefs.

Social Gurus are mushrooming in our society. They are bringing their own particular their traditions and imposing it on others; that is not religion.

So it is prudent, as I perceive, not only that we must bring about a change in the world outside us, but also a total revolution psychologically, inwardly. I will accrue change in the social structure, in our relationship, in our whole activity of life.

To understand conflict fully, we will have to understand relationship, and the understanding of relationship does not depend on memory, on habit, on what has been or what should be.It depends on choice-less awareness from moment to moment, and if we go into it deeply, we shall see that in that awareness there is no accumulative process at all.

The moment there is accumulation, there is a point from which to examine, and that point is conditioned; and hence, when we regard relationship from a fixed point, there must be pain, there must be conflict.

I wonder if there is such a thing as evil. Please give your attention, go with me, and let us enquire together. We say there is good and evil. There is envy and love, and we say that envy is evil and love is good. Why do we divide life, calling this good and that bad, thereby creating the conflict of the opposites?

Not that there is no envy , hate, brutality in the human mind and heart, an absence of compassion, love, but why do we divide life into the thing called good and the thing called evil? Is there not actually only one thing, which is a mind that is inattentive? Surely, when there is complete attention, that is, when the mind is totally aware, alert, watchful, there is no such thing as evil or good; there is only an awakened state.

Goodness then is not a quality, not a virtue, it is a state of love. When there is love, there is neither good nor bad, there is only love. When you really love somebody, you are not thinking of good or bad, your whole being is filled with that love. It is only when there is the cessation of complete attention, of love, that there comes the conflict between what i am and what i should be. Then that which i am is evil, and that which i should be is the so-called good.


Inspired by Shri J.Krishnamurti

Sudesh Prasad
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Saturday, 2 July 2016

ENDEAVOUR PLUS DESTINY

Endeavour Plus Destiny

Is our life predestined? Or is it in our hands? Modern thought has deemed that our endeavour alone determines our success. But with many unpredictable and uncontrollable factors determining results, synergy of effort & destiny are called for.

A brilliant student, for instance, despite diligent studies, gets average marks, whereas a mediocre student, with last-minute cramming, gets high grades. Why? Are we just unwitting players in a cosmic lottery, with chance as the supreme arbiter? Or are results handed down by destiny? Mahabharata clarifies, “Destiny determines the results of our actions, not our actions themselves“.

Vedic texts explain that these two ideologies, karmavada (endeavour alone determines success) and daivavada (destiny alone determines success) are the two extremes of human thoughts. In reality, success requires both endeavour and destiny. For example, in agriculture, a good harvest requires both diligent ploughing and timely rains.


A brilliant student despite diligent studies gets average marks whereas a mediocre student gets high grades. These things are there in the society. Are results handled down by destiny? Destiny determines the results of our actions, not our actions. Believe in both. Perform your action with zeal to excel. If destiny favors, your endevour will lead to your desired goal.

Thursday, 23 June 2016

WHEN TO EDIT YOUR CAREER?

WHEN TO EDIT YOUR CAREER?

When to edit or change career? Perhaps when you just begin to lose interest. Perhaps when you find something else that interests you more. Perhaps when your company is downsizing. Perhaps when you start thinking to be an entrepreneur. These are just some of the numerous reasons people find themselves their jobs boring and they want to think afresh to be fresh with zeal to excel in what they think best.
Think of your life and its purpose. The yield that you aimed for yourself or for your family or little bit for others along with yourself. Take it slowly and make sure what you really want to do is edit your careers. Then use these 7 plans, and you will be on much more sure footing — and on a path toward career change success. Finally, remember that career change is a natural life progression; most studies show that the average job-seeker will change careers several times over the course of his or her lifetime.
Step 1: Review of opportunities, likes and Dislikes. A lot of people change careers because they dislike their job, their boss, their company and they visualize new opportunities ahead. So, identifying the dislikes is often the easier part of this step; however, you will not know what direction to change your career unless you examine your likes. What do you really like doing when you’re at work, when you’re at home – in your spare time? What excites you and energizes you? What’s your passion? If you’re really unsure, consider taking one of more of these career assessments. The key is spending some time rediscovering yourself — and using your self-assessment to direct your new career search.
Step 2: Evaluating New Careers. Once you’ve discovered (or rediscovered) your passion, spend some time researching and evaluating the types of careers that center on your passions. Don’t worry if you’re feeling a bit unsure or insecure — it’s a natural part of the career change process. How much research you do also partly depends on how much of a change you’re making; for example, changing from a teacher to a corporate trainer versus switching from a nurse to a Web designer, employee to employer.
 Step 3: Equipping self with new Skills. Leverage some of your current new skills and experiences to your new career. There are many skills (such as communications, leadership, planning, and others) that are transferable and applicable to what you want to do in your new career. You may be surprised to see that you already have a solid amount of experience for your new career. If you may find it necessary to update your skills and broaden your knowledge, do it. If the skill you need to learn is one you could use in your current job, see if your current employer would be willing to pick up the tab. Take a course or two to ensure you really like the subject matter. If you are going for a new degree or certification, make sure you check the accreditation of the school, and get some information about placement successes.
Step 4: Networking & liaison. One of the real keys to successfully changing careers will be your networking. People in your network may be able to give you job leads, offer you advice and information about a particular company or industry, and introduce you to others so that you can expand your network. Even if you don’t think you already have a network, you probably do – consider colleagues, friends, and family members. You can broaden your network through joining professional organizations in your new field and contacting alumni from your college who are working in the field you want to enter.
5: Find a Mentor. Changing careers is a major life decision that can get overwhelming at times. Find a mentor who can help you through the rough patches. Your mentor may also be able to help you by taking advantage of his or her network. A mentor doesn’t have to be a highly placed individual, though the more powerful the mentor, the more success you may have in using that power to your advantage.
Step 6: Be Flexible. You’ll need to be flexible about nearly everything – from your employment status to relocation, salary and new setup. Set positive goals for yourself and your family, but expect setbacks and change – and don’t let these things get you down.  


Step 7: Think & Grow Rich. 
If you want to be an entrepreneur, you need to come up with your own ideas, instead of relying on others (like your employees or business associates). And once you get an idea, you need to start executing it and putting it to action.



Monday, 13 June 2016

"ALWAYS SAY YES, NEVER SAY NO! HOW TO STOP SAYING NO WHEN YOU WANT TO SAY YES!"





"Always Say Yes, Never Say No! How to Stop Saying No When You Want to Say Yes!"





When & Why?

Have you ever noticed how frequently we often say No?  I think most of the time. Saying No may sometime is refusal to fresh ideas, new possibilities, new opportunities and the chance to make unexpected gains & discoveries. Whenever you say “No” to life, you miss an opportunity, to discover something new, to try something you haven’t tried before, to learn and grow, to find some aspect of yourself or others that you missed before. There might be untapped opportunities to know, grow and gain. It is a negative aspect of saying No which debar your from life’s opportunities/discoveries/new dimensions. Positive aspect of saying yes is living life fullest.
Let us explore some of the events/works/areas wherein always saying yes will lead to a more enjoyable life.

1. Say “Yes” to most adventure. Never say no.
Adventure is good. You get connected with nature. You get thrilled when you see unseen places, mountains, rivers, trees, birds, civilization and different ways of life. If such offers are there, say always yes.
2. Say “Yes” to good cause. Never say no.
Good cause and charity things are opportunities to experience the cycle of giving and receiving. Society receives help and reciprocate. You should say yes to all these activities happening around you and beyond.
3. Say “Yes!” to community fairs, fests and fashions. Never say no.
This is a great way to meet people, interact with them, know them better and support the community affairs/events. 
Do you know your neighbors properly? You might be living in the same apartment, locality & town for years and you might not have opportunity to talk to them freely. Here is the chance to interact and enjoy togetherness.
4. Say “Yes!” to talking with new people. Never say no
As children, it may not be safe to talk to strangers. But as an adult, such avoidance can cost you some of the most wonderful experiences of your life. People have made friends, found future spouses, and made great business contacts by opening themselves up to people in everyday experiences. Start with a smile—and if you get a smile back—see if you’re inspired to spark something up. Even starting with the weather can turn into a short heart-to-heart exchange that will brighten that person’s day and bring happiness, belonging, too!
5. Say “Yes!” to volunteering. Never say no. 
Many minds & hands make the work go faster! Organizations can’t function without volunteers. Many activities and events wouldn’t be possible without volunteers. Volunteering can also give you a new experience.
Lead volunteer efforts or create your own volunteer opportunities and get connected with people. There are many areas. Offer free tutoring at the library or offer your time to a local nursing home. Your action may mean the creation of something new and wonderful! 
6. Say “Yes!” to the favor. Never say no. 
You do not want to say yes to every favor asked. But think carefully before you say “No.” If you can make the time and spare your some resources, you can really make a difference in another person’s life, and it will come back to you positively in one form or another.

7. Say “Yes!” to that awkward thing (that pushes your comfort zone). Never say no. 
Sometime we don’t want to do it—it’s awkward! If it’s making you squirmy and it’s continuously nagging at you, it’s probably time to take action. You’ll feel better when it’s done, and you’ll have grown in the process. If this thing is a skill that you haven’t gotten yet, practice, practice, and practice! And don’t be afraid to get some help from others. Over time, the practice will become a part of you; you’ll become a master, and you’ll be able to help someone else who is struggling with the same thing.
8. Say “Yes!” to listening to your body. Never say no. 
What our body actually needs, Say “yes” to your body’s needs—it knows best. How often do you listen to your body? Look to the thoughts behind your cravings and learn to differentiate between your emotional needs and physical cravings. Get to know your body type and what foods and eating patterns work best for you. If you’re craving certain foods, look at the nutritional content of those foods to see what your body might be missing. Also, remember to chew slowly and try not to multi-task while you eat. This will give your body the time and attention it needs to communicate to you what it needs. Don’t neglect the body! Keep it happy, healthy, and satisfied to ensure an enjoyable, fulfilling day!
9. Say “Yes!” to “me time.” Never say no. 
Few of us are very good at giving ourselves “me time.” Too much obsessives, and over-achievers-.Extremes can ruin your life. The key is balance .Putting in lots of hours can look like a great service, but you’re doing no one a favor. Take some time to think about the things that make you happy, just for you. Pick at least one thing, one activity —no matter how small—and do it. Frequently! If not every day, every week. Excitement is contagious! So find your passion, let yourself go, and get re-energized with life! You’ll have fun, be happy, and you’ll inspire others in your life to do the same.
10. Say “Yes” to outing. Never say no. 
This applies to everyone. Don’t have a “break”? Take yourself out. You must love watching movies, long driving & meeting with friends. Take some time out to have fun and show some special attention to the ones you love.

11. Say yes to more things that are not your preference. Never say no.
 Saying yes keeps you in the flow, pulls for creativity, and makes it more fun. You’re not saying yes that you approve of them, but—for example—yes it’s raining at my picnic, yes people are poor and hungry across the planet, yes my career has stalled, , yes my dear friend has cancer. Yes that’s the way it is. Yes to being in traffic. Yes to the job you have. Yes to the body you have.

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Monday, 23 May 2016

HOW TO WIN ASSEMBLY ELECTIONS IN INDIA WITH DIGITAL MARKETING







How to win assembly elections in India with digital Marketing


With following assembly elections due in 2016, digital marketing will be an effective tool for mass conversion:
1] West Bengal
2] Assam
3] Pondicherry
4] Tamil Nadu
5] Kerala
Digital Marketing is the art of creating awareness, forming impressions, persuasion and leading individuals to take a specific desired action.

While conventional marketing is generally used for products or services, digital marketing can effectively be used to win elections.
The unseen force behind Mr Nitish Kumar’s victory in Bihar is the man who once crafted Prime Minister Mr Narendra Modi’s national election campaign. Mr Prashant Kishor has emerged as the man with the Midas touch.
Mr Kishor started preparing his digital and conventional campaign strategy for Mr Nitish Kumar’s re-election as Bihar Chief Minister way back in March 2015.



Mr Kishor quieted a UN health expert’s job in Africa in 2011 to return to India and form a team of young professionals who worked to project Mr Modi as the face of good governance for the Gujarat elections in 2012 and then the national election last year.

Although off let since last Parliamentary election, and for that matter past few assembly elections, there have been craze to manage the election campaign by the political parties like some product or film marketing. Management , marketing guys, and management strategists started using the electronic and social media for branding the political leader as any a market product, using a large contingent of young technology savvy engineers and management graduates,
Gathering electorate data & analysing with the help of scientific tools help designing poll campaign. Slogans and banners can be prepared accordingly.
This becomes the basis for understanding which districts / areas should receive targeted marketing, and what kind of message should be transmitted in each village.
If a village or district has a majority support, the message should urge people toward voting in the election.
In case the potential seemed high but voting is low, the message detailing the importance of voting for their preferred candidate should be stronger.

If the districts/villages may swing votes, the message should detail what the preferred candidate has to offer, and focus on increasing their likeability score in the targeted areas.
Popular slogans or songs created by digital marketer are always there with the voters and when they go for voting, they vote for the candidate accordingly.
With conventional marketing like newspapers, radio and TV, each candidate speaks to the masses, and has to give a single message to a diverse audience. With digital marketing, however, candidates can reach out to each village, city and entire state with catchy slogan on social media as almost half of the population is internet savvy.
By understanding villages and their family profiles and breaking these down to the smallest possible fragments, tailoring the messages to hit each voter on a personal level, you can tailor your pitch to what really matters to them.
Digital marketer can create a video for each topic that is important to voters in the upcoming election, then create YouTube campaigns to feature. People who are actively looking to watch videos on those topics will see the candidate’s video.
Please look for part-II of this blog.

Tuesday, 17 May 2016

HOW TO BE BUSY






How To Be Busy


Are you down with guilt when you hear family and others talk about how busy they are? You might occasionally feel bored? Then what you need is more business. Be entrepreneur. Have electronic visual presence. Here are some of activities that can be done. You will be busy. You will gain and society will also gain.
1. Acquire new skills.There are lots opportunities available. Many institutions   conducts training programs and solicit participants of all ages. By paying small amount, you may get new skills and also a new group to interact post training.
 2.Look of new events in your city: There are lots of interesting talks, lectures on health/art/culture/latest issues, seminars and book launches going on in the city. These are free or with nominal charge. Please attend these. You be benefited and you make new friends. You may also see some of drama/ theaters generally presented in the evening.

3.Design and maintain a website: Take a domain, build a site by learning and maintain it. Write blogs. Read blogs. You will find that you are globally present. 

4.Look for new things.Talk to your friends and manage their website and analyse web traffics. You will be fully busy and happy. Do not limit yourself only to your established skills; look for things you’d like to learn, and ways that you can learn them by doing. 

5.Find you passion: The greatest of ways to keep yourself busy is to find your passion. Find something you love doing and work towards it.

6.Workout: Working out is one of my favorite ways to keep busy.This is because it not only keeps you in physical shape, but works as a stress reliever, as well. It is a great way to keep yourself busy and also build confidence.

7.Start writing your novel: Imagine characters. Let your imagination to go to villages, mountains and beautiful places. When you will consolidate all these arts and characters, it will turn out a good novel. Get published. Sell online. People will love to read.

8.Write a love letter: Write love letters and send. Imagine such things.

Friday, 13 May 2016

HOW TO FIND A TRUE SOUL MATE




"How to find a true soul mate"

Summary:

 The prospective unmarried boys or the girls to view and assess their individual physical needs, safety needs, love and belonging needs, their esteem and self-ultimate goal and then conjugate with their partner’s needs. The steps of proceedings for matrimonial alliance are briefed in this blog.

Needs:

Abraham Maslow wanted to understand human needs which motivate people and hence he depicted 5 needs in hierarchy in his 1943 paper “A Theory of Human Motivation” in Psychological Review. These needs were called Maslow hierarchy of needs which are still relevant today. People live, unite and separate as per these needs.
I have briefed here these needs for unmarried boys and girls who must understand these needs and live a better, fulfilled and enjoyable life. It is also applicable to those who are already married.

 Physiological needs

These needs are physical for survival of marriage .If these requirements are not met; the marriage cannot function properly and may fail and lead to divorce. Both the boys and girls should have good physical features and attractive enough to get attracted to each other.
Physically the girl or the boy should be of good desired height, weight, looks and overall good appearance. Good sense of dressing, walking and of good health and habits. The girl or the boy should consume all metabolic requirements to be healthy and leading a good balanced life style.

 Safety needs

One should also foresee their life and safety requirements. How will be secured in future to be visualised at the beginning itself.  Both couples to see the following needs:
  • Stay and home security.
  • Financial security.
  • Health and well-being
  • Safety net against accident/illness and their adverse impacts
  • Overall family security.

Love and belonging

The third level of human needs is interpersonal behaviour and feelings of belonging towards:
1] Each other
2] Family
3] Friends
4] Society in general
According to Maslow, people need to feel a sense of belonging, attachment, togetherness and acceptance among their peer/social groups. For example, some large social groups may include clubs, co-workers, religious groups, professional organizations, sports teams, and trekking groups. Small social connections include family members, intimate partners, mentors, colleagues, and confidants. Humans need to love and be loved – both sexually and non-sexually – by others. Many people become susceptible to loneliness, social anxiety and clinical depression in the absence of this love or belonging element. This need for belonging may overcome the physiological and security needs, depending on the strength of the peer pressure.

Esteem

Esteem is the human desire to be accepted and valued by others in the society he or she lives. One often engages in a profession or hobby to gain recognition. These activities give the person a sense of contribution or value. Lower self-esteem or an inferiority complex may resurface from imbalances during this level in the hierarchy. People with lower self-esteem often need respect from others; they may feel the need to seek fame or glory, recognition and respect. However, these will not help the person to build their self-esteem until they accept who they are internally. Psychological imbalances such as depression can regress the person from obtaining a higher level of self-esteem or self-respect.
Most people have a need for continual self-respect and self-esteem. Maslow noted two versions of esteem needs: a lower one and a higher version. The lower version of esteem is the need for respect from others in the society. This may be a need for status, recognition, attention fame and prestige the higher version is self-respect. For example, the person may have a need for strength, power, competence, self-confidence, independence, and freedom. The higher version takes precedence over the lower version because it relies on an inner competence established through experience. Deprivation of these needs may lead to an inferiority complex, weakness, helplessness and separated. Boys and girls should see these aspects before they find a true soul mate in themselves.

 Self-actualization

“What a man can be, he must be”. This quotation is the basis of the perceived need for self-actualization in life. This need refers to what a person’s full potential is and the realization and concretization of that potential. Maslow depicts this level as the desire to accomplish everything that one can, to become the most that one can be. To be married individuals may perceive or focus on this need very specifically. For example, one individual may have the strong desire to become an ideal parent/good professional. In another, the desire may be expressed athletically. For others, it may be expressed in paintings, pictures, or inventions. As previously mentioned, Maslow believed that to understand this level of need, the person must not only achieve the previous needs, but master them. Both boys and understand these aspects and redefine some goals mutually agreed.

Married Couples:

If though you are married, you may reengineer your life styles and liking as per hierarchy of needs to rejuvenate. You both have to understand your physiological needs, safety needs, love and belongingness, esteem and self-actualisation. You restart buying new trendy apparels and accessories from online sites likewww.amazon,comwww.flipcart.comlwww.snapdeal.com and other retailing sites. Couples can plan and move to better house and secure.  Love, esteem and new goals can be defined jointly to live life king-size.  After sometime you will be able to redeem.

How to find:

There are several matrimonial websites in India where one can register their profiles, enter their details about height, weight, looks, complexion, liking, desired partner preferences, education, their language etc. so that there is perfect match. Some of the prominent sites are:
1] www.jeevansathi.com
2] www.shaadi.com
3] www.bhartmatrimony.com
4] www.simplymarry.com
In addition to the sites, there are other sites also. Regional matrimonial sites are also popular and one has to locate and get registered. Registration is a simple process. Initially one can register fee and surf the partners profilers. But under this free registration, one cannot contact the other partner. In this case those who are already paid members can see your profiles and can approach you for further proceeding. Hence one should pay the fee which is in few thousands of Indian rupees and validity is for 3months-1 year. Paid members can send messages, view mobile numbers and go on interacting to understand each other.
For registration on matrimonial website, all you need is a good face photo & your ID /address proof (for verification later). You can login these sites by your email and password and then upload your photographs and fill the details about the followings:
Basic details – Age, height, education, religion, caste, occupation &mother tongue.
About me – Here you can write a paragraphs about you, likings, your life styles, your details of education, family, family backgrounds, details about your parents, brothers, sisters etc.
Desired partners – Here you can write age, religion, caste, education, city preference etc.

Further move:

Based on response, you may shortlist 5-10 boys or girls. Ask your parents to pass on the partner’s mobile number so that you can start talking to each other to understand each other’s liking, thoughts, strong views, future life expectation etc. Once acceptance on these aspects, one can Skype or meet for physically see each other. During these periods one should not be emotionally connected unless concluded.
After talking and meeting 2-3 times, one can have family meeting to see each other, exchange family details in person and discussion the marriage steps and arrangement.
After marriage, go meeting all 5 needs as stated above and have a great life.
“The most important thing is to enjoy your life-to be happy-it’s all that     
                                                                          Audrey Hepburn
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Tuesday, 10 May 2016

DIGITAL MARKETING OF MASLOW HIERARCHY OF NEEDS




Digital Vani




DIGITAL MARKETING OF MASLOW’S              HIERARCHY OF NEEDS







Maslow’s Hierarchy of Needs

Digital marketing is essentially a new concept in the field of marketing which has evolved after internet and being used for marketing of products or services of using digital technologies with an objective to reach to millions of peoples and convert leads thereafter. The objectives are to promote products brands/services through pull concepts in non-conventional way of marketing. It uses the digital channels to promote or market products and services to consumers and businesses and also it is the powerful engine that drives and analyses today’s business, big or small.
Maslow has identified human needs in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. We will see how digital marketing can be done in Maslow’s 5 types of needs:-
1.Digital marketing of Physiological needs-

We know that physiological needs are the basic physical requirements for human survival. If these human requirements are not met, the human cannot perform properly and will ultimately fail and hence these needs are thought to be the most important; they should be met first.

Conducive healthy environment & food are metabolic requirements for survival in all animals, including humans. Clothing and shelter provide necessary protection from the elements.
Digital marketing will play an important role in marketing of all those items or services required for physiological needs. Goods and services for clean air and water are the most basic. Industries engaged in Air and water filtration, providing electricity can target millions of people through interactive dynamic website and provide what people require and intend to consume. Per capita consumption of water and electricity is low and can be adequately enhanced by creating awareness through digital marketing. So many companies engaged in these have passive & non interactive websites. Websites can be designed to contain health related blog articles for a healthy citizen life style.
Digital marketing can promote more new setups for organic foods and markets in urban areas by seeing the analytics and SEOs.
2.Safety needs-


After physical needs relatively satisfied, the individual’s safety needs take precedence and dominate behavior. Due to absence of physical safety – environmental disturbances, terrorist attacks, war, natural disaster etc. people may experience post-traumatic stress disorder or trans generational trauma.. Also in the absence of economic safety – due to economic crisis and lack of work opportunities – these safety needs manifest themselves in ways such as a preference for job security, grievance procedures for protecting the individual ,savings accounts, insurance policies, reasonable disability accommodations, etc. This level is more likely to be found in children because they generally have a greater need to feel safe.
Safety and Security needs include: 
  • Personal security
  • Financial security
  • Health and well-being
  • Safety net against accidents/illness and their adverse impacts
Websites/companies engaged in personal security items, financial security measures, health and life saving drugs and safety coverage can use digital marketing tools and increase of their sales. Now a days lots of security cameras are installed in housing societies, offices, expressways and boarder areas. Demand will be more in these product lines and there are likely that more companies may venture out in these areas and certainly they will be needing digital marketing. Life insurance companies and general insurance companies are already digital marketing their products and are more successful.
3.Love and belonging-
After physiological and safety needs are fulfilled, the third level of human needs is interpersonal  sensual feelings and belongingness. This need is especially strong in teenage and old age and can override the need for safety. This need can impact the individual’s ability to form and maintain emotionally significant relationships in general, such as:
  • Friendship
  • Intimacy
  • Family
  • Dependency
As per Maslow, we need to feel a sense of belonging and acceptance among our social groups, regardless whether these groups are large or small. Some large social groups may include recreation & cultural clubs, co-workers, religious groups, professional setups, sports centers, cultural organizations. small social connections include family, partners, friends, colleagues, and confidants. Humans always intend to love and be loved .We become susceptible to loneliness, social anxiety, and clinical depression in the absence of love or belonging elements. This need for Love & belonging may sometime overcome the physiological and security needs, depending on the strength of the peer pressure.
Social media – Facebook, Whatsapp, twitter and other digital channels are meeting and catering love and belongingness needs.  Sharing information, pictures, and articles etc. Increases emotional needs and people are becoming more lively with full of belongingness. Some of dating sites are also digitally marketing their sites and getting good leads. These sites will be more popular in future.  With digital marketing, the world will come closer.
4.Esteem
All humans have self-esteem and need self-respect. Esteem is  the typical human desire to be accepted and valued by others. People often engage in a profession, hobby and associate with groups to gain recognition. These activities give the person a sense of contribution or value. Low self-esteem or an inferiority complex comes from imbalances occurred during this level in the hierarchy of needs. People with low self-esteem often need respect from others; they may feel the need to seek recognition, fame, glory etc. However, recognition/fame/glory will not help the person to build their high self-esteem until they accept who they are internally. Psychological imbalances such as depression can hinder the person from obtaining a higher level of self-esteem or self-respect.
Most people have a need for stable self-respect and self-esteem. Maslow noted two versions of esteem needs: a “lower” version and a “higher” version. The “lower” version of esteem is the need for respect from others. This may include a need for status, recognition, fame, prestige, and attention. The “higher” version manifests itself as the need for self-respect. For example, the person may have a need for strength, competence, mastery, self-confidence, independence, and freedom. This “higher” version takes precedence over the “lower” version because it relies on an inner competence established through experience. Deprivation of these needs may lead to an inferiority complex, weakness, and helplessness.
Maslow states that while he originally thought the needs of humans had strict guidelines, the “hierarchies are interrelated rather than sharply separated”.[5] This means that esteem and the subsequent levels are not strictly separated; instead, the levels are closely related.
Corporates and society having people with low esteem will seldom prosper and live in peace. Some of the steps some of the digital marketers are doing to enhance the low self-esteem – like- developing positive self-talk, not comparing with others, exercise, striving for perfection, etc.  Consultancy firms can use digital marketing tools to promote their education and practices. If you surf, you will find there are several sites engaged in enhancing low self-esteem.
5.Self-actualization
Saying goes “What a man can be, he must be. This quotation forms the basis of the perceived need for self-actualization. This level of need refers to what a person’s full potential is and the realization of that potential. Maslow describes this level as the desire to accomplish everything that one can, to become the most that one can be.  Individuals may perceive or focus on this need very specifically
There’s so much pressure — especially in today’s hypercompetitive and hyper-informed society — for people to be something they’re not. 7 tips hereunder can help:
  1. Recognize your talent and uniqueness
  2. Continuous striving for the most you want and the ultimate you in life.
  3. Stop measuring yourself against others
  4. Learn to accept yourself holistically.
  5. Understand that you are in control.
  6. Don’t stop growing.
  7. Moving ahead with confidence.
Digital Marketing can play a very important role. Lots of motivation companies and consultants are engaged in sharpening self-actualization need of an individual who wants the ultimate what he /she perceives. Management schools need to be set up and through their websites and blogs, the knowledge can be imparted to those who have the potential. Digital marketer can help these institution reaching millions who are looking for such opportunities.




References;
  1. wikihow.com
  2. https://en.wikipedia.org/wiki/Maslow’s_hierarchy_of_needs
  3. businessball.com
  4. Management book
  5. Digital marketing course material