Digital Marketing is the art of creating awareness, forming impressions, persuasion and leading individuals to take a specific desired action. While conventional marketing is generally used for products or services, digital marketing can effectively be used to win elections.
The unseen force behind Mr Nitish Kumar’s victory in Bihar is the man who once crafted Prime Minister Mr Narendra Modi’s national election campaign. Mr Prashant Kishor has emerged as the man with the Midas touch.
Mr Kishor started preparing his digital and conventional campaign strategy for Mr Nitish Kumar’s re-election as Bihar Chief Minister way back in March 2015.
Mr Kishor quieted a UN health expert’s job in Africa in 2011 to return to India and form a team of young professionals who worked to project Mr Modi as the face of good governance for the Gujarat elections in 2012 and then the national election last year.
Although off let since last Parliamentary election, and for that matter past few assembly elections, there have been craze to manage the election campaign by the political parties like some product or film marketing. Management , marketing guys, and management strategists started using the electronic and social media for branding the political leader as any a market product, using a large contingent of young technology savvy engineers and management graduates,
Gathering electorate data & analysing with the help of scientific tools help designing poll campaign. Slogans and banners can be prepared accordingly.
This becomes the basis for understanding which districts / areas should receive targeted marketing, and what kind of message should be transmitted in each village.
If a village or district has a majority support, the message should urge people toward voting in the election.
In case the potential seemed high but voting is low, the message detailing the importance of voting for their preferred candidate should be stronger. If the districts/villages may swing votes, the message should detail what the preferred candidate has to offer, and focus on increasing their likeability score in the targeted areas.
Popular slogans or songs created by digital marketer are always there with the voters and when they go for voting, they vote for the candidate accordingly.
With conventional marketing like newspapers, radio and TV, each candidate speaks to the masses, and has to give a single message to a diverse audience. With digital marketing, however, candidates can reach out to each village, city and entire state with catchy slogan on social media as almost half of the population is internet savvy.
By understanding villages and their family profiles and breaking these down to the smallest possible fragments, tailoring the messages to hit each voter on a personal level, you can tailor your pitch to what really matters to them. Digital marketer can create a video for each topic that is important to voters in the upcoming election, then create YouTube campaigns to feature. People who are actively looking to watch videos on those topics will see the candidate’s video.
Are you down with guilt when you hear family and others talk about how busy they are? You might occasionally feel bored? Then what you need is more business. Be entrepreneur. Have electronic visual presence. Here are some of activities that can be done. You will be busy. You will gain and society will also gain.
1. Acquire new skills.There are lots opportunities available. Many institutions conducts training programs and solicit participants of all ages. By paying small amount, you may get new skills and also a new group to interact post training.
2.Look of new events in your city:There are lots of interesting talks, lectures on health/art/culture/latest issues, seminars and book launches going on in the city. These are free or with nominal charge. Please attend these. You be benefited and you make new friends. You may also see some of drama/ theaters generally presented in the evening.
3.Design and maintain a website:Take a domain, build a site by learning and maintain it. Write blogs. Read blogs. You will find that you are globally present.
4.Look for new things.Talk to your friends and manage their website and analyse web traffics. You will be fully busy and happy. Do not limit yourself only to your established skills; look for things you’d like to learn, and ways that you can learn them by doing.
5.Find you passion: The greatest of ways to keep yourself busy is to find your passion. Find something you love doing and work towards it.
6.Workout: Working out is one of my favorite ways to keep busy.This is because it not only keeps you in physical shape, but works as a stress reliever, as well. It is a great way to keep yourself busy and also build confidence.
7.Start writing your novel: Imagine characters. Let your imagination to go to villages, mountains and beautiful places. When you will consolidate all these arts and characters, it will turn out a good novel. Get published. Sell online. People will love to read.
8.Write a love letter:Write love letters and send. Imagine such things.
The prospective unmarried boys or the girls to view and assess their individual physical needs, safety needs, love and belonging needs, their esteem and self-ultimate goal and then conjugate with their partner’s needs. The steps of proceedings for matrimonial alliance are briefed in this blog.
Needs:
Abraham Maslow wanted to understand human needs which motivate people and hence he depicted 5 needs in hierarchy in his 1943 paper “A Theory of Human Motivation” in Psychological Review. These needs were called Maslow hierarchy of needs which are still relevant today. People live, unite and separate as per these needs.
I have briefed here these needs for unmarried boys and girls who must understand these needs and live a better, fulfilled and enjoyable life. It is also applicable to those who are already married.
Physiological needs
These needs are physical for survival of marriage .If these requirements are not met; the marriage cannot function properly and may fail and lead to divorce. Both the boys and girls should have good physical features and attractive enough to get attracted to each other.
Physically the girl or the boy should be of good desired height, weight, looks and overall good appearance. Good sense of dressing, walking and of good health and habits. The girl or the boy should consume all metabolic requirements to be healthy and leading a good balanced life style.
Safety needs
One should also foresee their life and safety requirements. How will be secured in future to be visualised at the beginning itself. Both couples to see the following needs:
Stay and home security.
Financial security.
Health and well-being
Safety net against accident/illness and their adverse impacts
Overall family security.
Love and belonging
The third level of human needs is interpersonal behaviour and feelings of belonging towards:
1] Each other
2] Family
3] Friends
4] Society in general
According to Maslow, people need to feel a sense of belonging, attachment, togetherness and acceptance among their peer/social groups. For example, some large social groups may include clubs, co-workers, religious groups, professional organizations, sports teams, and trekking groups. Small social connections include family members, intimate partners, mentors, colleagues, and confidants. Humans need to love and be loved – both sexually and non-sexually – by others. Many people become susceptible to loneliness, social anxiety and clinical depression in the absence of this love or belonging element. This need for belonging may overcome the physiological and security needs, depending on the strength of the peer pressure.
Esteem
Esteem is the human desire to be accepted and valued by others in the society he or she lives. One often engages in a profession or hobby to gain recognition. These activities give the person a sense of contribution or value. Lower self-esteem or an inferiority complex may resurface from imbalances during this level in the hierarchy. People with lower self-esteem often need respect from others; they may feel the need to seek fame or glory, recognition and respect. However, these will not help the person to build their self-esteem until they accept who they are internally. Psychological imbalances such as depression can regress the person from obtaining a higher level of self-esteem or self-respect.
Most people have a need for continual self-respect and self-esteem. Maslow noted two versions of esteem needs: a lower one and a higher version. The lower version of esteem is the need for respect from others in the society. This may be a need for status, recognition, attention fame and prestige the higher version is self-respect. For example, the person may have a need for strength, power, competence, self-confidence, independence, and freedom. The higher version takes precedence over the lower version because it relies on an inner competence established through experience. Deprivation of these needs may lead to an inferiority complex, weakness, helplessness and separated. Boys and girls should see these aspects before they find a true soul mate in themselves.
Self-actualization
“What a man can be, he must be”. This quotation is the basis of the perceived need for self-actualization in life. This need refers to what a person’s full potential is and the realization and concretization of that potential. Maslow depicts this level as the desire to accomplish everything that one can, to become the most that one can be. To be married individuals may perceive or focus on this need very specifically. For example, one individual may have the strong desire to become an ideal parent/good professional. In another, the desire may be expressed athletically. For others, it may be expressed in paintings, pictures, or inventions. As previously mentioned, Maslow believed that to understand this level of need, the person must not only achieve the previous needs, but master them. Both boys and understand these aspects and redefine some goals mutually agreed.
Married Couples:
If though you are married, you may reengineer your life styles and liking as per hierarchy of needs to rejuvenate. You both have to understand your physiological needs, safety needs, love and belongingness, esteem and self-actualisation. You restart buying new trendy apparels and accessories from online sites likewww.amazon,com, www.flipcart.comlwww.snapdeal.com and other retailing sites. Couples can plan and move to better house and secure. Love, esteem and new goals can be defined jointly to live life king-size. After sometime you will be able to redeem.
How to find:
There are several matrimonial websites in India where one can register their profiles, enter their details about height, weight, looks, complexion, liking, desired partner preferences, education, their language etc. so that there is perfect match. Some of the prominent sites are:
In addition to the sites, there are other sites also. Regional matrimonial sites are also popular and one has to locate and get registered. Registration is a simple process. Initially one can register fee and surf the partners profilers. But under this free registration, one cannot contact the other partner. In this case those who are already paid members can see your profiles and can approach you for further proceeding. Hence one should pay the fee which is in few thousands of Indian rupees and validity is for 3months-1 year. Paid members can send messages, view mobile numbers and go on interacting to understand each other.
For registration on matrimonial website, all you need is a good face photo & your ID /address proof (for verification later). You can login these sites by your email and password and then upload your photographs and fill the details about the followings:
About me – Here you can write a paragraphs about you, likings, your life styles, your details of education, family, family backgrounds, details about your parents, brothers, sisters etc.
Desired partners – Here you can write age, religion, caste, education, city preference etc.
Further move:
Based on response, you may shortlist 5-10 boys or girls. Ask your parents to pass on the partner’s mobile number so that you can start talking to each other to understand each other’s liking, thoughts, strong views, future life expectation etc. Once acceptance on these aspects, one can Skype or meet for physically see each other. During these periods one should not be emotionally connected unless concluded.
After talking and meeting 2-3 times, one can have family meeting to see each other, exchange family details in person and discussion the marriage steps and arrangement.
After marriage, go meeting all 5 needs as stated above and have a great life.
“The most important thing is to enjoy your life-to be happy-it’s all that
Digital marketing is essentially a new concept in the field of marketing which has evolved after internet and being used for marketing of products or services of using digital technologies with an objective to reach to millions of peoples and convert leads thereafter. The objectives are to promote products brands/services through pull concepts in non-conventional way of marketing. It uses the digital channels to promote or market products and services to consumers and businesses and also it is the powerful engine that drives and analyses today’s business, big or small.
Maslow has identified human needs in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. We will see how digital marketing can be done in Maslow’s 5 types of needs:-
1.Digital marketing of Physiological needs-
We know that physiological needs are the basic physical requirements for human survival. If these human requirements are not met, the human cannot perform properly and will ultimately fail and hence these needs are thought to be the most important; they should be met first.
Conducive healthy environment & food are metabolic requirements for survival in all animals, including humans. Clothing and shelter provide necessary protection from the elements.
Digital marketing will play an important role in marketing of all those items or services required for physiological needs. Goods and services for clean air and water are the most basic. Industries engaged in Air and water filtration, providing electricity can target millions of people through interactive dynamic website and provide what people require and intend to consume. Per capita consumption of water and electricity is low and can be adequately enhanced by creating awareness through digital marketing. So many companies engaged in these have passive & non interactive websites. Websites can be designed to contain health related blog articles for a healthy citizen life style.
Digital marketing can promote more new setups for organic foods and markets in urban areas by seeing the analytics and SEOs.
2.Safety needs-
After physical needs relatively satisfied, the individual’s safety needs take precedence and dominate behavior. Due to absence of physical safety – environmental disturbances, terrorist attacks, war, natural disaster etc. people may experience post-traumatic stress disorder or trans generational trauma.. Also in the absence of economic safety – due to economic crisis and lack of work opportunities – these safety needs manifest themselves in ways such as a preference for job security, grievance procedures for protecting the individual ,savings accounts, insurance policies, reasonable disability accommodations, etc. This level is more likely to be found in children because they generally have a greater need to feel safe.
Safety and Security needs include:
Personal security
Financial security
Health and well-being
Safety net against accidents/illness and their adverse impacts
Websites/companies engaged in personal security items, financial security measures, health and life saving drugs and safety coverage can use digital marketing tools and increase of their sales. Now a days lots of security cameras are installed in housing societies, offices, expressways and boarder areas. Demand will be more in these product lines and there are likely that more companies may venture out in these areas and certainly they will be needing digital marketing. Life insurance companies and general insurance companies are already digital marketing their products and are more successful.
3.Love and belonging-
After physiological and safety needs are fulfilled, the third level of human needs is interpersonal sensual feelings and belongingness. This need is especially strong in teenage and old age and can override the need for safety. This need can impact the individual’s ability to form and maintain emotionally significant relationships in general, such as:
Friendship
Intimacy
Family
Dependency
As per Maslow, we need to feel a sense of belonging and acceptance among our social groups, regardless whether these groups are large or small. Some large social groups may include recreation & cultural clubs, co-workers, religious groups, professional setups, sports centers, cultural organizations. small social connections include family, partners, friends, colleagues, and confidants. Humans always intend to love and be loved .We become susceptible to loneliness, social anxiety, and clinical depression in the absence of love or belonging elements. This need for Love & belonging may sometime overcome the physiological and security needs, depending on the strength of the peer pressure.
Social media – Facebook, Whatsapp, twitter and other digital channels are meeting and catering love and belongingness needs. Sharing information, pictures, and articles etc. Increases emotional needs and people are becoming more lively with full of belongingness. Some of dating sites are also digitally marketing their sites and getting good leads. These sites will be more popular in future. With digital marketing, the world will come closer.
4.Esteem
All humans have self-esteem and need self-respect. Esteem is the typical human desire to be accepted and valued by others. People often engage in a profession, hobby and associate with groups to gain recognition. These activities give the person a sense of contribution or value. Low self-esteem or an inferiority complex comes from imbalances occurred during this level in the hierarchy of needs. People with low self-esteem often need respect from others; they may feel the need to seek recognition, fame, glory etc. However, recognition/fame/glory will not help the person to build their high self-esteem until they accept who they are internally. Psychological imbalances such as depression can hinder the person from obtaining a higher level of self-esteem or self-respect.
Most people have a need for stable self-respect and self-esteem. Maslow noted two versions of esteem needs: a “lower” version and a “higher” version. The “lower” version of esteem is the need for respect from others. This may include a need for status, recognition, fame, prestige, and attention. The “higher” version manifests itself as the need for self-respect. For example, the person may have a need for strength, competence, mastery, self-confidence, independence, and freedom. This “higher” version takes precedence over the “lower” version because it relies on an inner competence established through experience. Deprivation of these needs may lead to an inferiority complex, weakness, and helplessness.
Maslow states that while he originally thought the needs of humans had strict guidelines, the “hierarchies are interrelated rather than sharply separated”.[5] This means that esteem and the subsequent levels are not strictly separated; instead, the levels are closely related.
Corporates and society having people with low esteem will seldom prosper and live in peace. Some of the steps some of the digital marketers are doing to enhance the low self-esteem – like- developing positive self-talk, not comparing with others, exercise, striving for perfection, etc. Consultancy firms can use digital marketing tools to promote their education and practices. If you surf, you will find there are several sites engaged in enhancing low self-esteem.
Saying goes “What a man can be, he must be. This quotation forms the basis of the perceived need for self-actualization. This level of need refers to what a person’s full potential is and the realization of that potential. Maslow describes this level as the desire to accomplish everything that one can, to become the most that one can be. Individuals may perceive or focus on this need very specifically
There’s so much pressure — especially in today’s hypercompetitive and hyper-informed society — for people to be something they’re not. 7 tips hereunder can help:
Recognize your talent and uniqueness
Continuous striving for the most you want and the ultimate you in life.
Stop measuring yourself against others
Learn to accept yourself holistically.
Understand that you are in control.
Don’t stop growing.
Moving ahead with confidence.
Digital Marketing can play a very important role. Lots of motivation companies and consultants are engaged in sharpening self-actualization need of an individual who wants the ultimate what he /she perceives. Management schools need to be set up and through their websites and blogs, the knowledge can be imparted to those who have the potential. Digital marketer can help these institution reaching millions who are looking for such opportunities.
