HOW TO WIN ASSEMBLY ELECTIONS IN INDIA WITH DIGITAL MARKETING

How to win assembly elections in India with digital Marketing

With following assembly elections due in 2016, digital marketing will be an effective tool for mass conversion:

1] West Bengal
2] Assam
3] Pondicherry
4] Tamil Nadu
5] Kerala

https://en.wikipedia.org/wiki/State_Assembly_elections_in_Indi

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Digital Marketing is the art of creating awareness, forming impressions, persuasion and leading individuals to take a specific desired action.

While conventional marketing is generally used for products or services, digital marketing can effectively be used to win elections.

The unseen force behind Mr Nitish Kumar’s victory in Bihar is the man who once crafted Prime Minister Mr Narendra Modi’s national election campaign. Mr Prashant Kishor has emerged as the man with the Midas touch.

Mr Kishor started preparing his digital and conventional campaign strategy for Mr Nitish Kumar’s re-election as Bihar Chief Minister way back in March 2015.

http://www.thehindu.com/elections/bihar2015/nitish-kumar-bihars-chanakyaturnedchandragupta/article7858360.ece

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Mr Kishor quieted a UN health expert’s job in Africa in 2011 to return to India and form a team of young professionals who worked to project Mr Modi as the face of good governance for the Gujarat elections in 2012 and then the national election last year.

Although off let since last Parliamentary election, and for that matter past few assembly elections, there have been craze to manage the election campaign by the political parties like some product or film marketing. Management , marketing guys, and management strategists started using the electronic and social media for branding the political leader as any a market product, using a large contingent of young technology savvy engineers and management graduates,

Gathering electorate data & analysing with the help of scientific tools help designing poll campaign. Slogans and banners can be prepared accordingly.

This becomes the basis for understanding which districts / areas should receive targeted marketing, and what kind of message should be transmitted in each village.

http://indianexpress.com/article/india/india-news-india/man-who-helped-build-brand-modi-propped-nitish-kumars-campaign-in-bihar/

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If a village or district has a majority support, the message should urge people toward voting in the election.

In case the potential seemed high but voting is low, the message detailing the importance of voting for their preferred candidate should be stronger.

If the districts/villages may swing votes, the message should detail what the preferred candidate has to offer, and focus on increasing their likeability score in the targeted areas.

Popular slogans or songs created by digital marketer are always there with the voters and when they go for voting, they vote for the candidate accordingly.

With conventional marketing like newspapers, radio and TV, each candidate speaks to the masses, and has to give a single message to a diverse audience. With digital marketing, however, candidates can reach out to each village, city and entire state with catchy slogan on social media as almost half of the population is internet savvy.

By understanding villages and their family profiles and breaking these down to the smallest possible fragments, tailoring the messages to hit each voter on a personal level, you can tailor your pitch to what really matters to them.
Digital marketer can create a video for each topic that is important to voters in the upcoming election, then create YouTube campaigns to feature. People who are actively looking to watch videos on those topics will see the candidate’s video.

Please look for part-II of this blog.